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About Magnolia

Welcome to Magnolia's official YouTube channel!

Magnolia is a lifestyle brand based in Waco, Texas that was founded in 2003 by Chip and Joanna Gaines.

On our channel, you'll find cooking and baking recipes from Jo's cookbooks, how-tos, event highlights, behind-the-scenes videos, and so much more. Come visit us in Waco soon, but in the meantime, stop by magnolia.com to say hello!

Recent Videos from Magnolia

Magnolia Realty | We Believe in Home

This is where it all starts. The journey of creating spaces you love—where you can grow, rest, and belong—all begins with finding home. Founded by Chip and Joanna Gaines in 2007, Magnolia Realty was born out of the belief that home isn’t just a handful of walls, but the very place where you become …

From the Garden Shed, Pt. 1

With the promise of spring, we turn our hearts and attention to the things in our lives that are waiting to be nurtured. Not just so that we have more, but so that we have more to give away. Shop the spring collection at magnolia.com.

Spring 2022 at Magnolia — Nurture

Good things are growing at Magnolia Market! Follow along with Joanna Gaines and our visual display team to see how it all came together.