About Mass Appeal

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Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike. For more information visit www.massappeal.com

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RUN DMC AT #HIPHOP50LIVE

On August 11th - the day it began - where it all started in The Bronx, Run DMC will make history with the "Bottom of the Ninth...The Walkoff" performance at #HIPHOP50LIVE going down at Yankee Stadium. Don't miss your chance to be a part of history. Get your tickets at Ticketmaster now! #subscrib…

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Hip Hop 50 Live @ Yankee Stadium - August 11th (Teaser)

🚨 August 11th 🔥 We’re bringing it back to where it all started to celebrate Hip Hop’s 50th birthday. You don’t want to miss this! Stay tuned for more announcements next week! Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj ------------------- Mass Appeal is an entertainment company dedicat…

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Swizz Beatz - "Take 'Em Out" feat. Jadakiss, Benny The Butcher & Scar Lip (Official Video)

Check out Swizz Beatz: Hip Hop 50 Vol. 2 at https://hh50.lnk.to/vol2 Grammy Award-winning producer, rapper, and entrepreneur, Swizz Beatz, releases his triumphant EP - Hip Hop 50: Vol. 2 - via Mass Appeal. Coming off the first installment of the EP series with DJ Premier’s Hip Hop 50 Vol. 1, Hip H…

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