About Google Analytics

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Welcome to the official channel for Google Analytics, where you'll find videos and product tips for Analytics, Data Studio, Optimize, Surveys, and Tag Manager.

Learn more at g.co/marketingplatform

Access Management in Google Analytics 4 properties

Learn about new user role settings in Google Analytics 4 properties. User roles help you to assign permissions to users or user groups to access data.

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Attribution Reports and Data-driven Attribution in Google Analytics 4 Properties

Learn more about the attribution reports (Model Comparison and Conversion Paths) and data-driven attribution in Google Analytics 4

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Conversion Modeling in Google Analytics 4 Properties

Learn more about how we use Conversion modeling in GA4 to help quantify the impact of marketing efforts when conversions can’t be tied to previous interactions.

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