Hard Knock TV is an award-winning multi-platform video production company focusing on hip hop music, culture, and lifestyle. Boasting over 100 million views and 285 thousand subscribers on its Youtube channel, Hard Knock Tv has established itself as the go-to destination for in depth hip hop content. Launching Hard Knock TV in 2006 as the first Hip Hop show for Youtube, Nick Huff Barili, a fifteen-year veteran in the music industry, recognized the need for credible in-depth coverage of Hip Hop culture and the emergence of new media. Hard Knock TV lives up to the motto "Curators of Fresh" because of their unparalleled track record for being the first to discover emerging trends and talent on the rise to superstardom including most viewed interviews for J Cole, Kendrick Lamar, Logic, A$AP Rocky, Wiz Khalifa, and Mac Miller just to name a few. Delving into both the mainstream and underground world, Hard Knock TV digs beneath the surface for thought provoking content.