About Hasselblad

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Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses.

Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry.

Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

Hasselblad Highlights: Is sharpness overrated?

Portrait photographer and Hasselblad Ambassador @Peter Coulson demonstrates how softness in a photo can bring out different emotions in the subject. For more of Peter’s work, check out here: https://bit.ly/3NYuwHm

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Hasselblad film camera in action #shorts

#hasselbladheritage #hasselbladcommunity #filmisnotdead 🎬: @Kyler Steele

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Hasselblad Highlights: What's in Peter Coulson’s camera bag

Find out what’s inside black and white photographer @Peter Coulson's camera bag, and which gear he uses to capture his stunning portrait shots. For more info on Peter’s work, check out here: https://bit.ly/3H5e05I

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