About The Sustainable Fashion Guru

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Hi! I’m Sofia, a 23-year-old Greek living in the UK. I talk (incessantly) about the fashion industry and its downfalls, sustainable fashion and slow living.

I am here to help you:
Understand sustainability and engage in it
Change the world and change ourselves
Bring true minimalism, calm and happiness
Follow your true ideals
Stand for transparency, ethical fashion, true timelessness and quality

If you have any feedback or suggestions, I'd love to hear them.

Dear Fashion Influencers... Please Stop

We need to talk about influencers. Fashion influencers on YouTube and on Instagram are promoting the harmful industry of fast fashion, overconsumption and consumerism in general. They are reinforcing throwaway culture, buying clothes just to make fun of them and donating wayyy too much to charity. …

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How to Find Sustainable Clothes/How To Tell If A Brand Is Sustainable

Do you want to learn how to tell if a brand is sustainable? Do you want to find out how to shop sustainably on a budget? Do you want to find sustainable fashion online? This video is sort of a Sustainable Fashion 101 when it comes to online shopping. Find out how to quit fast fashion, how to find …

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Slave to Fashion: Forced Labour In The Fashion Industry

Since posting this video, I have learned a lot about the term "modern slavery" and the preferred term being "forced labour". While I can't change the terms I used in the video, I hope anyone that watches this also sees this comment. We all make mistakes, let's just acknowledge them and learn! ❤️ .…

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