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About NNgroup
Nielsen Norman Group offers evidence-based user experience (UX) research, training, and consulting. The company was founded by Jakob Nielsen and Don Norman. More info: https://www.nngroup.com/
Recent Videos from NNgroup
You Can't Impose Joy (UX Slogan #3)
Some UX designers (and many clients) aim to "jazz up" the design to supposedly engage users. This usually backfires because extraneous design elements get in the way of users' tasks. Journey Mapping vs. Story Mapping
How does a user story map differ from a customer journey map? A journey map is from the perspective of the person's experience, whereas a story map is from the perspective of the product and what it takes to deliver the user experience. Simple, Clear Language Improves UX
Complex content slows down users and distracts from task performance, thus degrading the user experience. Clear language facilitates comprehension. It's that simple.
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