About Erica Mallett

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Helping you become a category of one, using the science and psychology of icons

Who am I? Erica Mallett - Former national radio host, award winning advertising creative, content creator with over 120 million organic views, founder of Cringe Mountain. I have a degree in communications/social and political science.

Ambiguity will get you cult-like fans forever

Get my free brand audit to build your magnetic presence: https://www.ericamallett.com/themagneticbrandaudit How has Mona Lisa kept us captivated for 500 years? It comes down to a subtle effect - and the world's most iconic brands are still using it today, to hook us and make us obsessed. Chapter…

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This hidden psychology will make people obsessed with you

Get my free brand audit to build your magnetic presence: https://www.ericamallett.com/themagneticbrandaudit The hidden psychology behind the world's biggest brands, people and ideas. IG: https://www.instagram.com/theoryofoneclub/ Chapters 0:00 - 0:47 Nike hijacked your brain with a single word…

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The secret strategy that built the cult of Huberman

Get my free brand audit to build your magnetic presence: https://www.ericamallett.com/themagneticbrandaudit In a matter of years, American neuroscientist Andrew Huberman went from unsuspecting professor to chart topping podcaster with a cult-like audience that hangs off his every word. How'd he do…

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